Have you ever checked the “I agree” box on an internet product order—and done so without actually reading the contract? I have, and I do so because the contracts are usually long, full of legal-eze, and typed in fine print.
I read recently that this is all intentional. The contracts are cumbersome precisely to discourage us from reading them.
This made me think about some criticisms of “the simple Gospel.” While I do not favor a”simplistic” Gospel, I wonder if God intentionally revealed the Gospel message as a simple message, so we would actually read it (e.g. John 3:16).
If product managers know that complexity reduces readership, maybe God knows that simplicity increases the likelihood that we will actually read the message. That way, when we check the “I agree” box, we will know what it is we’re agreeing to.
“Take and read” was God’s invitation to Augustine, an invitation that changed his life. It’s still God’s invitation today.